Dongbu Daewoo Electronics (www.dongbudaewooelec.com) is accelerating its overseas market expansion through a global platform project.
The company released the Air Bubble 4D Washing Machine as the first product of its global platform project.
The global platform is Dongbu Daewoo Electronics’ project to develop new products, aiming to present high-quality home appliances to consumers around the world.
About 100 key employees from the product planning, research, production headquarters, and design centers of the company participated in this project.
A development cost of nearly 20 billion won (US$18.28 million) was invested in the Air Bubble 4D Washing Machine, including the consumer analysis, R&D, design and manufacturing development.
The product adopted its air bubble washing technology, for which it applied for a patent in 15 countries around the world, and strengthened its washing and rinsing power.
The high-frequency pressure and the power, which are generated by bursts of air bubbles, vibrates the laundry vertically. Due to an increase of dissolved oxygen in the laundry, it improves the washing power by more than 55 percent compared to existing automatic washing machines, and reduces the recontamination and tangle damage of cloth by 40 percent.
Using the clean jet shower feature sending up a strong jet of water, it completely rinses away the remaining detergent.
The company will mass produce the product in manufacturing plants in Gwangju and Mexico, and sequentially launch the product in Latin America, Southeast Asia, and the Middle East starting from this week.